The 981kiss Story – From Dream to Reality
981kiss was founded in 2018 with a simple dream — to build an online betting platform that truly understood the needs and lifestyle of Malaysian players. Our founders, a group of Malaysian tech entrepreneurs who are also passionate sports fans, saw a glaring gap in the industry: too many foreign platforms that had no grasp of the local context, from the language used to payment methods that simply didn't work for the Malaysian market.
In its early days, 981kiss launched with a focus on Sports Betting — particularly the Malaysian Super League and the EPL, both close to the hearts of Malaysian fans. The overwhelming response within the first six months sent a clear signal: there was a gap to be filled, and Malaysian players needed a platform they could genuinely trust.
Growth Built on Trust
Over six years, 981kiss has grown from a Sports Betting platform into a complete digital entertainment ecosystem. We now offer over 200 games spanning Live Casino, premium slots, lottery, and esports — all on one easy-to-use platform.
This growth didn't happen by chance. Every expansion at 981kiss has been driven by real feedback from our members. When members asked for more local payment options, we added Touch 'n Go, GrabPay, and DuitNow. When they wanted more local sports markets, we expanded our coverage to include badminton, cricket, and e-sports — all growing fast in Malaysia.
Technology Built Around Malaysian Players
One thing we're truly proud of at 981kiss is our continuous investment in technology. Our platform runs on cloud infrastructure capable of handling millions of simultaneous transactions without interruption. Our odds system updates every second, so you always have the latest information before placing any bet.
For mobile users — who now make up over 80% of our user base — the 981kiss app is designed with user experience as the top priority. A clean interface, intuitive navigation, and fast load times ensure an enjoyable experience whether you're playing from Kuala Lumpur or a small town in Kelantan.
"We believe responsible entertainment is the right of every adult. 981kiss exists to ensure Malaysian players have access to a platform that is safe, fair, and transparent — rather than being forced to turn to foreign platforms that don't have their best interests at heart." – Founder of 981kiss
Responsible Gambling – 981kiss's Firm Commitment
Responsible gambling is something 981kiss takes very seriously. We understand that some players may struggle with self-control, and we have a responsibility to help. The 981kiss platform is equipped with self-management tools that allow players to set daily or weekly deposit limits, take a temporary break, or self-exclude from the platform for a set period.
Our team is also trained to spot gameplay patterns that may indicate a problem, and we will proactively reach out to those players to offer support. At 981kiss, we want every member to walk away feeling good — not weighed down.
A Community That Goes Beyond the Platform
981kiss is also active in the Malaysian community. We regularly support local sports activities, sponsor e-sports tournaments for Malaysian youth, and contribute to charitable organisations that promote responsible gambling awareness. We believe successful companies have a social responsibility to fulfil.
At 981kiss, every member is more than just a number in a database. You are part of a community we truly value. That's why we keep listening, keep improving, and keep striving to give you our best.